Facebook, Twitter and LinkedIn continue to optimize their advertising products while other social networks, like Pinterest and Instagram, are starting to offer advertising
It may come as a bit of a shock, but social networks, especially Facebook, expect you to spend money advertising on their platform if you want to reach your target market using their
The good news is that there are so many ways to target your customers and the ROI is so much higher than other forms of advertising that it's a very cost effective use of your marketing funds.
For example, if you spend a mere $4 per day on Facebook for a month, your ad will be seen by 16,000 people in your target market. And that target can be VERY SPECIFIC. Moz, 2014
When you run ads on social media - and really any online ad platform - you can expect to see a solid reach, in-depth analytics and targeting options, and better performance.