In a world where the average attention span is about 8 seconds, it's critical that your landing pages are optimized for instant conversions. With such a short time to make that first impression, it's imperative that every element of your landing page is well-planned and working correctly. Additionally, many repeat customers will come across your landing pages. Optimizing these pages will ensure that your target customers see the information they expect, giving them what they need to become brand advocates!