Actually, blogging is quite the opposite. It's one of the best marketing strategies that is working in today's online marketing world, and here's why.
Blogging is an important marketing strategy for all sizes and types of businesses for several reasons.
1. People love blogs
They really do! The best blog content is written in a shorter format and includes ways to make the content easier to read - headings, bullets, numbered lists, etc. People will seek out companies that have blogs in order to learn more about the company, product and/or service being offered.
2. Google loves blogs
I'm sure Google employees love blogs too, but I'm really talking about the web bots that index and rank websites. The actual content in blogs helps build your SEO, especially if your web person adds in a long-tail keyword, tags and content that builds the searchability of your site. If they are written and optimized correctly, blogs can give you tons of extra free traffic to your site!
3. A blog can generate leads and sales
Use call-to-actions, offers for people to subscribe to and freebies like whitepapers, case studies, webinars or educational video content. Your blog may be the best place to promote your tripwire offer. A tripwire is a low cost offer that solves a specific problem your customers have. The price should be low enough to not be a barrier to purchase. A low cost educational course related to your product or service is a good example, or a super useful report or "how to."
4. Socal sharing
A blog gives you relevant, useful content to post about on social media channels, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. This will increase brand awareness and help people get to know, like and trust you. To get more social sharing for your content, consider these 3 tips:
- Make sure your content is irresistible and sharable. Don't share something that is embarrassing or unappropriate, no matter how relevant.
- Include social sharing buttons to the sites that are relevant to your industry.
- Try different post types and visuals.
Blogs give you content that you can use to retarget to them in a highly relevant way. If they go to a page that has a certain type of content you can retarget a product that they have a high likelihood of wanting to buy. For example, if you sell t-shirts and you wrote an article about Led Zeppelin, you could use a retargeting pixel to show people who visited that page ads for the Led Zeppelin t-shirts that you sell.
5. Business asset
Your blog is an asset for your business because of the traffic it generates. This will grow exponentially over time and can be included in your investor portfolio.
Blogging for business is a really powerful marketing tool that will help your business get found by your target audience, generate leads, generate sales, gain new customers and retarget to visitors and past customers. It's a great - and very affordable solution - for growing and sustaining your business over time.
Has blogging worked for your business? Comment below.
Thinking about starting - or expanding - your blog? Contact us - we'd love to help!