If there's one thing we've learned from working with various companies it is that every business is different and each one needs a customized strategy. The strategy that works for one business may not work for another one based on the goals, target audience, messaging, and budget of each one. The merit of each business tactic - an action that is implemented in order to fulfill the desired objective - needs to be evaluated based on the projected effectiveness of each tactic in light of the outcome that is being sought.
This list of digital marketing tactics will give you some ideas of what we know works for small business in 2017. Some are vital essentials for most businesses, and others, are more industry or specific business-oritented. It's a good idea to work with a professional digital marketer if you're not sure which tactics will work best for your business. These tactics, used together with digital marketing assets, will create a powerful marketing strategy for your business.
Here are 43 digital marketing tactics to get your creative wheels churning:
- blogging
- website design and development
- search engine optimization (SEO)
- content marketing (email, blogging, content assets, whitepapers, case studies, etc.)
- inbound marketing (full-funnel approach to attracting, converting and closing customers)
- social media (brand awareness, driving traffic and generating leads)
- pay-per-click (PPC) (Google Adwords and other search engine advertising)
- social advertising (paid advertising on social media sites like Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, Snapchat and many others)
- affiliate marketing (commission for promoting products and services of other businesses)
- native advertising (advertising that is side-by-side with other, non-paid content. Buzzfeed is a good example.)
- marketing automation (automating repetitive tasks like email drip campaigns)
- email marketing
- webinars
- Online PR (earned publication)
- podcasts
- autoresponder forms
- infographics
- universal directory listings
- local directory listings (if you're targeting a local audience)
- professional association memberships
- Google analytics
- schedule social media
- social plug-ins on website
- sales funnels
- landing pages (squeeze pages)
- link social networks
- editorial calendar
- vanity urls on social media
- online chats
- customer testimonials on website
- call-to-action on each page
- autoresponder "course"
- promotions (discounts, coupons, giveaways, contests, etc.)
- use an email address from your domain
- website link in email signature
- reduce the noise on your site
- FAQ section (think of a more attractive title)
- respond to positive and negative reviews
- attractive photos and graphics
- complete all social profiles completely
- lead magnet autoresponder on website and social networks
- video marketing
- create compelling headlines (blog posts, email subject lines, etc.)
What digital tactics have worked for your business? Which ones do you want to explore in the future?
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