How to Write a Professional Bio

A bio is a short, concise statement that quickly communicates who you are and what you do. Upload your bio to your website and other social media networking sites as needed.

 

A bio is used to let people know who you are and why they should listen to you.  It is different from a biography, which is a long version (i.e. a book) about you.  A bio is becoming more important as its use on the internet increases.  Make sure your bio sells you and brings out your personal brand. 

 

You will need to post a bio on your website or guest post blog, when publishing an article or giving a presentation.  Other uses include job applications or general networking.  A bio is a short, concise statement that quickly communicates who you are and what you do.


How to Do It

1. A bio is written in the third person, as if someone else is writing about you.


2. A good bio is clear, concise and brief.


3. The primary focus of the bio should be to highlight your experience as a professional so that you establish your credibility in relation to your    business or topic for which you are submitting your bio.


4. Include a brief summary of previous experience, accomplishments or any certifications you have received.
Answer the following questions when writing your bio:

  • Who are you?
  • What is your expertise?
  • How does your expertise relate to the issue or topic?
  • How will what you know resolve the issue, question or topic at hand?
  • How can someone contact you for more information?

6. Write at least three versions of your bio – a “micro” version, a short version and a long version.  The micro version needs to be short enough to be used on Twitter (160 characters including spaces), your short one should be about one paragraph long (about 100 words.)  The longer one adds the “nice to knows” and should be about one page (500 words) long.

 

7. People remember and enjoy some humor or personality in your bio.  One technique is to add a “witty” remark at the end of the bio.

8. Update your bio regularly.  Recent information makes the best impression. A monthly update is preferred.

9. Have friends proof your bio before you publish it anywhere.

10. For a good example of a well-written bio, check out Jacob Cass “A Short History.” Another resource is "Look Good on Paper."

11. It’s best to maintain a confident, positive but unpretentious approach when writing your bio.


 

What NOT to Include

Jeff Haden (BNET’s Owner’s Manual blog writer) has published a particularly good article “ 8 Words That Should Never Appear in Your Twitter Bio”  about what not to include in a bio that pertains to regular bios as well as Twitter statements.

 

Bio Checklist

 It can be really hard to figure out what to put in your bio. You want your bio to set you apart, but still reflect approachability. You want to demonstrate your accomplishments, but not sound like you’re bragging. You want to appear professional, but have a touch of the personal shine through. Bonus points for humor thrown in; because, afterall, social media is about fun too!


Here’s a quick checklist of elements you may want to consider for your bio on social media:


  • Include one professional description of what you or your company do.
  • Include one word that is not boring.
  • Include at least one niche descriptor or keyword and no more than three.
  • Include one accomplishment.
  • Include one hobby.
  • Include one interesting fact or feature about yourself.
  • Link to your company website, blog or other social profile.

 There can be some overlap here. Your exciting word can be the same as your flattering word. Your humanizing section can be the same as your intriguing appeal.


Here are a few fictional examples:


Blogging about Geometric Devices

Founder of @geometricblogs

Companion of 9 cats


Social Media Manager for @DowntownHubStreet

I love building epic Twitter followings.

I drink only White Zinfandel and live in a castle with @JacktheBeanstalk


Do you have a bio? Please link to it below so we all can enjoy it! Looking forward to reading your bio's!

Write a comment

Comments: 4
  • #1

    Sophie Mccleskey (Tuesday, 07 February 2017 07:42)


    Hi! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a outstanding job!

  • #2

    Dacia Freeburg (Tuesday, 07 February 2017 16:37)


    Magnificent items from you, man. I've understand your stuff previous to and you are just too great. I actually like what you've acquired right here, certainly like what you're saying and the way through which you assert it. You make it enjoyable and you still take care of to stay it smart. I can not wait to learn much more from you. This is really a tremendous site.

  • #3

    Ela Foree (Wednesday, 08 February 2017 23:57)


    Hi there I am so excited I found your blog page, I really found you by error, while I was searching on Askjeeve for something else, Anyways I am here now and would just like to say thanks for a marvelous post and a all round enjoyable blog (I also love the theme/design), I don�t have time to read through it all at the moment but I have book-marked it and also added your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the superb jo.

  • #4

    Efren Watwood (Thursday, 09 February 2017 02:38)


    Greetings from California! I'm bored at work so I decided to browse your blog on my iphone during lunch break. I enjoy the information you present here and can't wait to take a look when I get home. I'm amazed at how quick your blog loaded on my cell phone .. I'm not even using WIFI, just 3G .. Anyways, fantastic site!