A bio is a short, concise statement that quickly communicates who you are and what you do. Upload your bio to your website and other social media networking sites as needed.
A bio is used to let people know who you are and why they should listen to you. It is different from a biography, which is a long version (i.e. a book) about you. A bio is becoming more important as its use on the internet increases. Make sure your bio sells you and brings out your personal brand.
You will need to post a bio on your website or guest post blog, when publishing an article or giving a presentation. Other uses include job applications or general networking. A bio is a short, concise statement that quickly communicates who you are and what you do.
How to Do It
1. A bio is written in the third person, as if someone else is writing about you.
2. A good bio is clear, concise and brief.
3. The primary focus of the bio should be to highlight your experience as a professional so that you establish your credibility in relation to your business or topic for which you are submitting your bio.
4. Include a brief summary of previous experience, accomplishments or any certifications you have received.
Answer the following questions when writing your bio:
- Who are you?
- What is your expertise?
- How does your expertise relate to the issue or topic?
- How will what you know resolve the issue, question or topic at hand?
- How can someone contact you for more information?
6. Write at least three versions of your bio – a “micro” version, a short version and a long version. The micro version needs to be short enough to be used on Twitter (160 characters including spaces), your short one should be about one paragraph long (about 100 words.) The longer one adds the “nice to knows” and should be about one page (500 words) long.
7. People remember and enjoy some humor or personality
in your bio. One technique is to add a “witty” remark at the end of the bio.
8. Update your bio regularly. Recent information makes the best impression. A monthly update is preferred.
9. Have friends proof your bio before you publish it anywhere.
10. For a good example of a well-written bio, check out Jacob Cass “A Short History.” Another resource is "Look Good on Paper."
11. It’s best to maintain a confident, positive but unpretentious approach when writing your bio.
What NOT to Include
Jeff Haden (BNET’s Owner’s Manual blog writer) has published a particularly good article “ 8 Words That Should Never Appear in Your Twitter Bio” about what not to include in a bio that pertains to regular bios as well as Twitter statements.
It can be really hard to figure out what to put in your bio. You want your bio to set you apart, but still reflect approachability. You want to demonstrate your accomplishments, but not sound like you’re bragging. You want to appear professional, but have a touch of the personal shine through. Bonus points for humor thrown in; because, afterall, social media is about fun too!
Here’s a quick checklist of elements you may want to consider for your bio on social media:
- Include one professional description of what you or your company do.
- Include one word that is not boring.
- Include at least one niche descriptor or keyword and no more than three.
- Include one accomplishment.
- Include one hobby.
- Include one interesting fact or feature about yourself.
- Link to your company website, blog or other social profile.
There can be some overlap here. Your exciting word can be the same as your flattering word. Your humanizing section can be the same as your intriguing appeal.
Here are a few fictional examples:
Blogging about Geometric Devices
Founder of @geometricblogs
Companion of 9 cats
Social Media Manager for @DowntownHubStreet
I love building epic Twitter followings.
I drink only White Zinfandel and live in a castle with @JacktheBeanstalk
Do you have a bio? Please link to it below so we all can enjoy it! Looking forward to reading your bio's!