How to Prepare for Client leads




In response to repeated requests for "how do you land social media clients?" I've decided to share my "secrets."


 

Recently I landed 3 new clients in 2 days. I received the leads from Galena Jenkins Ojiem's "Your Daily Vitamin" Job Alerts, which I highly recommend. Another great source of leads that I depend on is Thumbtack.com. Of course, nothing replaces consistent networking through local networking groups, joining professional organizations that serve people who are your potential clients, and maintaining a presence on social media channels such as Facebook, LinkedIn and Twitter.


But once you've found (or generated) a potential lead, what do you do next? It's best to be ready to respond to whatever information the client is requesting or seems relevant to the job posting. Here are the materials I keep updated and close at hand.

 

1. Update your resume. Here's an example (mine) which could be fancier. If you need help preparing a resume, there are lots of resources on the web. The one strong piece of advice I have is to tailor your job title to the job you want. In this example, I used "Social Media and Content Strategy Manager." Honestly, I have about 20 different versions of this resume that I can pick and choose from, depending on the needs of the client.

Download
Resume
My current resume.
VenaJensenBlitschSocial Media and Conten
Adobe Acrobat Document 362.6 KB

2. Pull together writing samples. If you are a graphic artist you might want to get more creative with your writing samples; mine is simple and straightforward.

Download
Writing Samples
This is a compilation of blogs or articles I've written to demonstrate my writing ability.
Writing Samples.pdf
Adobe Acrobat Document 390.7 KB

3. Make a list of other clients you have worked for, including:

  • websites & blogs you’ve managed
  • social media platforms you’ve worked on
  • examples of work you’ve performed

If you are new to the profession, cite other work you've performed or refer to your own website and social media properties.


4. Prepare a “cover letter” that may be sent as an email or as a separate document


Download
Cover Letter Template
A sample cover letter.
Cover Letter Template.docx
Microsoft Word Document 17.5 KB

5. Prepare a “results” overview that describes the outcomes your “typical” client receives as a result of working with you.


Download
Social Media Solutions
Compiled data that gives potential clients an idea of the results they can expect when working with me.
Social Media Solutions.pdf
Adobe Acrobat Document 162.4 KB

6. Prepare a an overview of your services and price listings, recognizing that you may need to reduce your prices if you are sub-contracting through another agency to mitigate the cost of customer acquisition and managing the client.

Download
Price Listing for a Typical Social Media Marketing Client
This price listing can be adjusted based on the needs and budget of the client.
2015 Brand Vibrant Price & Services.pdf
Adobe Acrobat Document 299.5 KB

7. Gather recommendations that past clients or employers have given you. My most recent reviews can be found on my Thumbtack profile, but I do have some listed here on my website.

The basic concept here is to establish credibility and demonstrate that you are able to perform the duties of the job. I also suggest that you save your materials in .pdf format to make sure your formatting is received correctly.

 

What other materials do you use to land social media and/or VA jobs? I'd love to hear what works for you!

Write a comment

Comments: 3
  • #1

    Robbyn Hodgs (Monday, 04 May 2015 10:43)

    What a great post! I have often wondered how others transitioned their resumes from 9-5 jobs to virtual work. I will have to do some tweaking to mine, now. Thank you!

  • #2

    Jackie (Tuesday, 05 May 2015 11:04)

    Thank you so much for sharing! The information was a reminder and an intro to what I'm missing so far. I appreciate your assistance!

  • #3

    Linda (Wednesday, 22 March 2017 14:06)

    So happy to have found your blog post through Galena Jenkins Ojiem. This is just what I needed to be able to find all the right information in contacting prospective clients. Thank you so much for posting.