"Gaining trust and establishing your credibility takes time, commitment and effort. Truth be told, most people (and yes, I mean most) may try the following ideas for a while, but get sidetracked with the next bright shiny object, discouraged with how long it can take, and wonder why they don’t have success faster than they are experiencing so they give up" says Kathleen Gage, Power UP for Profits.
I recently participated in a lively discussion on her website titled "I've had it with people trying to get something for nothing." In the discussion, people ranted about how tired they are of:
1. Being "duped" by "snake oil" marketers who promise something that they don't deliver
2. Potential or existing customers wanting an "easy" solution to making lots of money or getting marketing services for FREE
3. Potential or existing customers wanting marketing services to "guarantee" their success without having to do much work or spend money.
Ms Gage, with incredible clarity and wisdom added: "There’s the old saying, “I became an overnight success and it only took me 15 years.”
With the availability of what we have online, it can take less time, but there is time involved. And one must, must, must be consistent in their approach to positioning their message.
Here are a few suggestions.
1. Have a professional looking blog where you can post your perspective and insights. Consistency is key to gaining visibility with this strategy.
2. Post articles in various directories specific to your market and message.
3. Get involved in forums where your market congregates. Contribute to conversations, respond to thread posts, post questions. Avoid coming across as a know-it-all and never, ever slam others.
4. Look for opportunities to secure interviews. Blog talk radio offers ample opportunity.
5. Start a YouTube Channel and regularly post short, teaching videos.
6. Start a podcast channel. Podcasts tend to get lots of traffic.
7. Post presentations on SlideShare.com
8. Be consistent in getting your message out.
9. Attend industry conferences to learn and network.
10. Look for speaking opportunities at conferences. Often this will require you sponsor the event in order to get on the platform.
11. Host your own teleseminars, webinars and live events.
These are a handful of recommendations that, when done on a regular basis, will help you to become visible and gain the trust of your market.
I found this list to be quite helpful. Thank you, Kathleen Gage, for your insights. I will be taking them to heart.
What about you?