Everyone’s talking about it – the internet has forever changed the way we advertise and interact with customers and each other. In order to maintain your business in the future, you WILL need to have and sustain an attractive, user-friendly, easy-to-understand online presence.
As technology changes and internet use increases, certain trends emerge. Here are the trends that we are starting to see in 2013:
New Emphasis on Social Search
The algorithms that are used by Google and other major search engines have changed. They have incorporated social media into their design. With the advent of Social Graph Search, Facebook will likely provide significantly different search results. Google uses pages and link popularity primarily, but Facebook Graph Search relies on virtual representations of real world objects – people, places and things. It uses Facebook Likes in its algorithm design. Here is more information about the differences between Google Search and Facebook Social Search.
Visual Images Now Drive Online Traffic
Humans are, for the most part, visual creatures. This is demonstrated by the phenomenal popularity of sites like Flickr, Pinterest and Instagram, where you can find and share images you like. And now new platforms are getting in on the action. Here’s one that helps people visit / host visitors. Airbnb.
For businesses, this means you need to make it easy for visitors to edit and share images. Make sure you are using high resolution images and use tags to help people find what they’re looking for. For more ways to incorporate a visual strategy into your social media mix, check out this article from WindMillNetworking.
Content is Still King
You might have heard that content is king when it comes to internet marketing. And this is SO true. There is so much “noise” on the internet that you have to be relevant, easy to understand and entertaining for people to want to read your material. Contact me if you would like help in this area – online marketing content is my specialty! Here’s more about Vibrant’s writing services. Visit my free downloads to see writing samples.
Devices that will help us use the internet to stay connected will continue to sell well in the future. Tablet and iPad sales were a bright spot in holiday sales during December 2012, and this trend will continue. Make sure your website is mobile and Apple compatible (not sure if yours is or need help with this? Contact us!) and continue to provide relevant, dynamic content that is usable for new devices (i.e. Kindle books for Amazon Kindle users.)
Most trends come and go, but the trends highlighted here promise to be trends that will continue for a long, long time in the future. It’s important for business owners to be aware of these trends and integrate them into your online marketing strategy.
Are you seeing any of these trends in your industry? What other internet-related trends are you experiencing?