Who doesn't love a cup of hot tea, especially during the cold of winter? I love this offline marketing idea and just had to share it with you!
Americans love tea - check out this wiki on American Tea Culture.
I'm planning to use Peppermint for this activity because I've never met anyone who didn't like Peppermint tea!
I learned about this idea from Lynsey Jones, Party Plan Divas (check out her awesome site - I'm a total fan!) The idea is to design and print tea bag wrappers to cover teabags and pass out for marketing purposes.
Here's the template for you to download. Change the logos and contact information to your own. Don't forget to add your website and QR code to the cover.
Purchase boxes of individually wrapped tea bags and fold the printed, cut-out covers over the tea bags. Use a piece of tape or a sticker to close it up. Once covered, you can hand them out in your community as a low-cost promotion.
Lynsey suggests passing them out assisted living facilities (you never know who will be visiting), senior communities, child care centers (to be given to the parents and teachers), school teachers lounges, employee break rooms, etc. Consider your target audiences and get creative on where and when to pass out!
The best part of this nifty idea - the cost! The cost per teabag is approximately 3 cents for the printed color wrapper and 3 - 5 cents for the tea bag.
This is a hard-to-beat and totally cool marketing tip!
Share with the rest of us...
1. What is your favorite flavor of tea?
2. Where would you suggest passing out branded teabags?