Social media marketing is a revolutionary marketing trend that is shifting advertising funds away from traditional marketing avenues such as print, television and radio to social media and other digital outlets.
When you consider that the last major technology invention to revolutionize marketing was the telephone in the 1940’s and 50’s, it is truly mind-boggling to realize the impact social media marketing has – and will continue to have - in our global economy.
Social media marketing allows companies to convey information and share resources directly to their target audience via social media networks. This new marketing paradigm builds and promotes brands in a powerful, demonstrable and efficient manner. Social media marketing offers businesses a way to gain access to the people who are most willing and able to connect their product or service to the others who are most likely to be interested.
Social Media Marketing is Social
Humans have a natural need to be social, and this social nature is spilling over into the digital realm. Anthropologists have recognized this as an innate condition to all of us. Social media marketing depends on the inherent desire for its users to be social. We want to interact with each other, we want to tell stories, and we want to have information available INSTANTLY. The ability to offer businesses and consumers a way to communicate with each other that is interesting, engaging and more relevant than most traditional marketing methods as well as provides information RIGHT NOW is an essential element of its potential.
Social Media Marketing is Considered “Real-Time” Technology
Social media marketing allows a company to grasp at what their core customers are thinking as they think it (called “real-time” technology.) It provides the opportunity to collect data regarding their target market, but it also gives them the power to communicate with their audience directly. Businesses are able to position their brand online and to gain a large following actually interested in hearing about their products or services.
Social media positions businesses to present who they are, similar to conventional marketing strategies, but also to gain immediate feedback, provide customer service and make adjustments in real-time.
Social Media Marketing Builds Brand Advocates
Word of mouth marketing is the most powerful form of marketing known on the planet. Social media is making it easier for people to share their experiences, thoughts and opinions about their favorite (or unfavorite) brands. This presents an important shift in marketing – your brand is no longer in the total control of the company – your “brand advocates” have a role in presenting your company to their followers.
Social networks connect highly engaged users within a social sphere in which they have influence and in which they are active participants. With this kind of leverage, it is easy to see why many companies are making major investments toward building social media competency and strategic marketing execution. Social media marketing makes sense.
Businesses Should Consider Investing in Social Media Marketing
The use of social media in the marketplace is still a new phenomenon in terms of marketing trend and the long-term impact still remains to be seen. There is enough evidence, however, to demonstrate that social media marketing, when executed using key strategies, is a highly effective form of marketing that will only become more entrenched and will claim a larger share of marketing dollars in the future.
Do you think social media marketing is relevant for your business? Why or why not?
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